Its not self-centered -- at least it shouldnt be -- but deep down inside, we want other people to know what we stand for. So sharing content that stands for something, even something as small as a tweet, helps us look better by showing the world who we are as a person. Plus, ithelps us feel better by supporting something we care about. Another example: Youre scrolling through your Facebook feed and see an article posted from your favorite blogger. You feel the inclination to like or share , just to give back to that blogger.Theyve helped you with their 11 Search Engine Optimization Tips That Rocket Your Rankings blog posts, videos, courses, etc., so liking their post is your way of supporting them without having to go out of your way. But what if you see a blog post from someone you dont know? Chances are youll share it too, especially if it takes a stand or supports a cause you believe in. You want folks to know you feel the same way as the blogger. If your business is practically unknown -- like the blogger example above -- what statement can you make that people will align with? For nonprofits, this is easy. For businesses, it might take a little work.
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